When you use Google you may have noted that lots of phrases pop up as you type your enquiry into the Search box… these are the related words that Google thinks you may be interested in.
Marketing your business starts with thinking about what these words and phrases are. They are known as your key words. Google ads and Google maps are platforms that are predicated on keywords and so it is vitally important to get them right!
If you do not your marketing will miss the mark and /or be overly expensive. More info on this tool is available here>
Keyword tool link: https://bit.ly/2EZ9uHO