Google Maps – Your Shortcut to Google Page 1
Google My Business - How to Set Up and Verify for Success
If you rank a business on Page 1 of Google Maps ( also known as Google my Business) you can generate a lot of Calls and New Business. Google Maps is really great for Local Business and so is ideally suited to most Solicitors. Ideally, you want your firm to be listed in what is called the 3 pack. Let us take the example of looking for a solicitor in Belfast. So you type into the Google search box ” Solicitor in Belfast “.
The search results will bring up some Paid Ads. This is where people are paying Google Adwords on a Pay Per Click PPC basis. In this case there is just one paid advertisement listed. Under that is what is known as the 3 Pack where 3 more Solicitors Firms are shown.
These results are appearing from Organic Search. These firms do not need to pay for this listing. As you can imagine getting into this 3 pack for your firm is extremely beneficial and can bring in a great deal of business. So what should you be doing to get there?
Here are some tips on verifying your business with Google Maps and the subsequent Ranking Process. This is the Holy Grail of Local Business Marketing and works really well for Solicitors!
Be careful though… you must be extremely thorough and consistent in your entries or it will not work for you. Also, this is not a set it and forget it process. It needs regular reviews and nurturing. In this way you will soon see results. We have clients who have actually been able to reduce or stop advertising with expensive Google Adwords because of their highly optimised Google Map and Directory citation listings!
Verify your Google Listing.
If you are going to use Google Maps as an online strategy you must adopt and verify your Google listing.
In some cases this means that Google will send a postcard to you. Alternatively, you may be able to do it right away. In our experience Lawyers often find it difficult to edit their profile, publish changes, or correct mistakes made by Google. Resolving problems can be challenging when you aren’t familiar with Google. Do not be afraid of asking Google’s experts for help.
Optimise your Google Maps/My Business Listing. Choose the correct categories for the listing and write a short description explaining what your services are and whey you are an expert.
Add at least 10 professional photos. I recommend a good group staff photo and a few smiling staff working photos.
You may also want to add a video. You can use the Free Google Video we send all new Club Members or even have a
Virtual tour of your offices. This 360 degree video can be geotag/metatag with the physical address/latitude and longtitude. This will help your SEO rankings.
Also, you can add these GEO TAGGED IMAGES TO YOUR CITATIONS!!
Make sure that you carefully complete 100% and keep it exact .. no keyword stuffing or trying to fool Google!
It is particularly important to be rigerous to keep the same entries for the N:A:P: Name, Address and Phone – same across ALL sites on the entire Web.. your website , Google my business, citations etc.
One importantfactor in ranking a maps listing is something called Citations ie NAME ADDRESS AND PHONE NUMBER. WHEN THESE 3 COMPONENTS ARE LISTED ON ANOTHER WEBSITE IT IS LIKE A VOTE FOR THE BUSINESS AND HAVING MORE VOTES CAN PUSH YOU TO THE TOP OF THE 3 PACK.
It is important to at least have entries ( called citations) in the top listed Directories. These provide backlinks to your Google site and will also help rank your website. Usually the best sites are Google, Yelp, Yahoo, Yellow Pages, Facebook, YouTube, Twitter etc.
Going hand in hand with these citations are the comments put on these sites by your customers or clients. These are known as Reviews and are increasingly critical. In this age of instant gratification people are just as likely to check their mobiles for reviews of lawyers as they are for plumbers or restaurants. We have a free review handout which you can begin to use right away and start building that 5 Star Online Reputation!
However, here is a Pro Tip for you. Simply Google “Moz Citations by Category,” or “Moz Citations by City”- you can use a keyword such as “Croydon Criminal Solicitors”…be careful to copy what Google has in the Maps/My business listing when you make the entries.
You are now well on the way to Google Search Success!
PS. If you would like a complete guide to Google Maps and local domination look no further! This PDF is a goldmine of information…OptimizeGoogleForLocalDomination.Guide4MX1feb18.ad80-converted (1)
If you do not have the time or inclination to do all this yourself you can let us do this for you.
We have two options:
1. Google My Business/Maps Essentials £97 per month
The best way that we know to improve your Business is with Google Maps. Our done for you service means that we will work to optimise your Google Maps ( Google My Business ) with the aim of getting your Firm on the 1st Page of Google Search for your main Key Words or Phrases – and keep you there. You will receive a Monthly Report showing the Progress that has been made . This Google Maps Service covers the Top 5 Directory Citations for your Area. .
ie.Verify your Maps site, optimise it 100%, and continually post Citations and Reviews. All for £97 per month – just contact us 0800 011 2428
2. Google My Business/Maps Pro £250 per month
This has everything in the Essentials pack but with a whole lot more and increased emphasis on reviews. More…
PS. We can also install a tracking number so you can see exactly how well it is working for you.