How to Get More Clients

You want to get more clients. You’ve heard online marketing works, but you’re not sure where to start. Between Google, Facebook, PPC, SEO, and online reviews, there’s a lot to consider–and there are plenty of consultants who will claim that their solution is best.

How do you know what law firm marketing tactics will work for you? How do you know what to invest in and what to ignore?

1. Take advantage of free law firm marketing options“I think you should maximize your free marketing opportunities before spending a lot of money on marketing. For example, claiming your listings in Online Directories such as Google My Business, or Yelp and ensuring they are consistent and accurate. ( Check your Current Listings Here).  Another #1 strategy is to optimise your Google Maps listing.

2. Prioritize online reviewsThese days potential Clients are increasingly interested in what people are saying about you Online. The power of reviews should not be underestimated. Good reviews combined with Directory listings are critical to an effective marketing strategy.

3. Inbound Marketing

Inbound marketing concerns the creation of valuable experiences which have a positive impact on people and your business.

This is achieved by attracting potential clients to your website/blog with relevant and helpful content and engaging with them. Conversational tools like email and chat are important in continuing this relationship. It is critical to delivering value, and in this way, you become an empathetic advisor and expert.

Inbound marketing means that you don’t need to fight for your potential customers’ attention. By positioning yourself as a thought leader and creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.

Inbound marketing is about creating valuable experiences that have a positive impact

4. Creation and Promotion of Educational Content

Writing helpful, educational content about real legal issues and how they impact people’s lives positions you as an expert in your field. It is important to desiminate this information on your website/blog to get it out to your target audience. We have found that LinkedIn is also a powerful medium for this.

5. Establish meaningful relationships with clients

Business is based on relationships, and each client is a potential advertisement for your Practice.  Do not underestimate the power of word of mouth.  Past clients can be the best source of getting new clients.

6. Build a quality website that convinces visitors to choose you, and invest in SEO

A good website should work for you 24/7 and bring in the best leads. It needs to be easy to follow, load quickly and optimised to display beautifully on mobile devices such as iphones and tablets.  These days nearly 80% of your potential clients will view your site on a mobile.

SEO ( Seach Engine Optimisation) is a long game but should be part of your overall strategy. You want your website and key words to rank highly in the Seach Engines. This will provide more leads, clients, and business.

7. When it comes to law firm marketing, find what works for you                                                                                                                                                                                      Investing in marketing can get your law firm plenty of new clients–but it needs to be done Consider your practice area and your clients, and what works best for them (and you) before spending your time and money. However, one thing is certain.                                                                                                                                                                                    ” Digital marketing is no longer an option. If you want to beat your Competition in 2019, it is a necessity. At the Solicitors Marketing Club, we offer you the tools to succeed and invite you to join now.  There is no fee.  Standard Membership is and always will be free.”